Blogs.
Closing the sales and marketing divide
When your sales and marketing teams work in alignment, closing a sale is no longer a painful process.
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Our approach
Delivering growth and scale begins with strategic insight.
Your marketing strategy is the unifying framework that directs all your marketing activities towards the same key goals. It begins by defining the outcomes that you want for your business. Everything that follows must be aligned to achieving these goals.
Our approach begins with a rigorous investigation of your market. Whether your main aims are to build your brand, create demand, strengthen your reputation, or drive opportunity, we will work with you to identify the ideal blend of activities to deliver the tangible business value you need.
Our strategic thinking embodies a mixture of analytical logic, creativity, commercial experience and sound judgement.
Your Equals Five Marketing Director will work with you through the three key stages – investigation, strategy development, and marketing planning – to create a marketing strategy and go-to-market plan that is sharply focused on delivering the results that your business needs.
That is why every company that works with Equals Five will have a dedicated Marketing Director who will provide an oversight role to ensure the incumbent marketing teams are performing well and to provide ongoing guidance, mentoring and leadership.
It’s not just the what, but the how – and when it comes to execution, it’s all about the detail.
An effective and well-defined marketing strategy is essential, but it’s how you execute that strategy that will be critical to your success. Knowing what to do is never enough – you’ll need to have a team of marketing specialists who know what “good looks like” and who know how to execute effectively if your marketing is going to be effective.
Once the strategy is in place, it needs to be put into action in a way that yields results. Effective marketing execution makes all the necessary elements of marketing work together to ultimately deliver on your business strategy.
Equals Five gives you access to the skills, experience and expertise required to effectively execute your marketing strategy and deliver the performance your business needs.
