Why is it important to align
marketing and sales?
Download our latest eGuide to find out how to
achieve a SMART way of working together.
Synchronising your marketing and sales activities is essential to achieve your pipeline requirements and commercial goals. But it’s often easier said than done.
The challenge is how to achieve close collaboration in a systematic, structured way that yields real results, with concrete, measurable objectives and goals.
Our latest guide explores the key elements that make up a strategic, meaningful, SMART sales and marketing programme that drives quantifiable business performance.
To find out how, download our eGuide. Download the eGuide
How can sales and marketing work better together?
In this eGuide, we look at the key ingredients for driving a more unified, aligned and effective sales and marketing function, including:
- How to set clear commercial objectives that resonate with both marketing and sales teams
- Why SMARTIE goals are the new SMART goals for driving measurable performance
- How to overcome the sales and marketing gap to unlock faster sales and business growth
- What are the key ingredients of a performance-focused strategic marketing plan?
- What are the 5 key metrics you need to track to drive sales and marketing improvement?
Find out how to take your sales and marketing to a new level by downloading our free eGuide.
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Discover how to build a strong marketing plan, set SMART goals, close the gap between sales and marketing and more, to achieve dramatic business performance improvements.
Our eGuides bring you the latest developments and innovations in sales and marketing strategy, helping you to understand and implement them to drive improved business performance.